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Community Beer Works: Bring Out Your Bud

Community Beer Works (CBW) plans to celebrate July 4th with a bang. And it’s collecting ammunition this weekend.

In a “no questions asked” campaign, CBW wants your Budweiser products and its willing to pay for them.

“We don’t care where the Anheuser-Busch product came from or how you acquired it. You don’t even have to pretend someone left it in your fridge after a party.” said (CBW’s) Chief Operating Officer Chris Smith. “We just want it off our streets.”

IMG_9240
Community Beer Works wants your Bud, pal.

 

For each unopened can you bring to the brewery, you will receive $1 off a pint of beer (with a maximum of $2 per person). You’ll also be entered into a drawing for a card that can be used for ten free growler fills at the brewery.

“For far too long innocent beer drinkers in this city have lived under the onus of bad beer and beer-like malt beverages,” decreed CBW brewer Robert Turley.

How does CBW plan to dispose of this pile of mainstream lager? Sales Manager and Beer Celebrity Brendon Van Allen said, “We’re going to collect all this beer and then blow it up on the Fourth of July- while drinking good beer.” Van Allen admitted he’s already contacted a pyrotechnics company.

Cox added, “We are going to blow it up. No kidding: blow it the fu*k up.”

The campaign has gathered national attention, as bloggers and media sites have taken notice, including the Washington Beer Blog and New York Upstate.

People in Buffalo have already taken notice as well, as cans have begun to accumulate in a taped off area in the brewery. People are encouraged to bring their cans of Bud on Friday from 3 to 8 p.m. or Saturday from noon to 8 p.m.

The Budweiser buyback at Community Beer Works has begun.
The Budweiser buyback at Community Beer Works has begun.

This Bud beer drive may be interpreted as a rebellious gesture against Budweiser’s decision to replace its logo on cans with the word “America.” AB Inbev (Budweiser, Corona, Stella) is currently involved in negotiations to become the first global brewery by merging with SABMiller (Miller, Coca Cola) in a $108 billion deal.

In addition to the Budweiser can drive, CBW was awarded Best Local Brewery by Buffalo Spree for the third year in a row. The third award is modified to read ‘city’ because of the addition of a Best Local Brewery (suburb) award.

CBW award
CBW has been awarded Best Local Brewery three years running by Buffalo Spree.

About Buffalo Beer Biochemist

Buffalo Beer Biochemist

Born and raised in Western New York. Ph.D. in Biochemistry. Professor of Microbiology and Chemistry. And lover of beer.

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2 comments

  1. Since Budweiser’s May 10th announcement of relabeling all their packaging with the word “America” from May 23rd until Election Day, the brand has shown significant moves up on three key consumer perception metrics.

    One of those metrics could make Budweiser’s AB InBev owners and shareholders quite happy: Purchase Consideration, YouGov BrandIndex’s measurement of potential sales revenue.
    Budweiser shot up from 11% of adults 21 and over considering purchasing their product the next time they were shopping for beer to currently 17%, their highest Purchase Consideration score since last October.
    Word of mouth doubled from 7% having talked about Budweiser with family and friends to 14% currently.
    Consumer perception levels as measured by YouGov BrandIndex’s Buzz score also doubled as well. On a range of -100 to 100 with zero being neutral, Budweiser rose from a 7 score on May 10th to a 14 score on May 16th.

  2. Thank you CBW for continuing to bring attention to Anheuser-Busch. Given Bud and Bud Light’s popularity in Buffalo I am sure 99.99% of Bud drinkers will be consuming their favorite beer this weekend. Please see article below on the Bud America packaging. Looks like it is a hit and raising awareness for this promotion. Thank you again Ethan for helping us bring additional awareness!

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