Community Beer Works (CBW) plans to celebrate July 4th with a bang. And it’s collecting ammunition this weekend.
In a “no questions asked” campaign, CBW wants your Budweiser products and its willing to pay for them.
“We don’t care where the Anheuser-Busch product came from or how you acquired it. You don’t even have to pretend someone left it in your fridge after a party.” said (CBW’s) Chief Operating Officer Chris Smith. “We just want it off our streets.”
For each unopened can you bring to the brewery, you will receive $1 off a pint of beer (with a maximum of $2 per person). You’ll also be entered into a drawing for a card that can be used for ten free growler fills at the brewery.
“For far too long innocent beer drinkers in this city have lived under the onus of bad beer and beer-like malt beverages,” decreed CBW brewer Robert Turley.
How does CBW plan to dispose of this pile of mainstream lager? Sales Manager and Beer Celebrity Brendon Van Allen said, “We’re going to collect all this beer and then blow it up on the Fourth of July- while drinking good beer.” Van Allen admitted he’s already contacted a pyrotechnics company.
Cox added, “We are going to blow it up. No kidding: blow it the fu*k up.”
People in Buffalo have already taken notice as well, as cans have begun to accumulate in a taped off area in the brewery. People are encouraged to bring their cans of Bud on Friday from 3 to 8 p.m. or Saturday from noon to 8 p.m.
This Bud beer drive may be interpreted as a rebellious gesture against Budweiser’s decision to replace its logo on cans with the word “America.” AB Inbev (Budweiser, Corona, Stella) is currently involved in negotiations to become the first global brewery by merging with SABMiller (Miller, Coca Cola) in a $108 billion deal.
In addition to the Budweiser can drive, CBW was awarded Best Local Brewery by Buffalo Spree for the third year in a row. The third award is modified to read ‘city’ because of the addition of a Best Local Brewery (suburb) award.